What exactly is paper-like about this? It sounds like it is still transmissive (they talk about brightness rather than contrast), which is just the same as any other screen no? E-ink is paper-like because it's reflective.
I have an older NXTPAPER Tcl tablet, its just a regular tft lcd screen, with a textured coating making it feel more paperlike and giving it a abti-glare coating. Its quite nice, but nowhere near epaper, so it does 60fps, but uses just as much power as regular tft displays, at the cost of some brightness
So they just moved away from the annoying shiny screen to a matte surface? That's good; the shiny glass screen is a marketing thing with negative usability value. My big displays are all matte.
Can you use it in direct sunlight? That'd be the main advantage for me. I enjoy lounging outdoors with a laptop. My macbook screen is completely unusable in the sun.
It sounds like it is dual-mode / transflective, based on the description of the button that “turns the display into an e-ink format” with ”a huge increase in battery life, up to 7 days of reading.”