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Audi is a single, premium, brand of one of the biggest automotive groups out there. It seems odd to single them out in particular and position Tesla outselling them, how is it relevant for anything? I bet they're outselling Dacia too, so what?


The A4 is priced on parity with model 3, the Q5 on parity with model Y, so I guess that might be a hint. Why buy a dirty diesel when you can buy a Tesla for tfe same amount?


But clearly people _aren't_ doing that, because Tesla sales are falling. Those lost Audi sales are presumably largely going either to another VW AG brand, or to another manufacturer entirely.


Largely yes, although VW AG has problems of its own with the VW with falling profits. Their cheaper brands and also Cupra are doing okay. Toyota along with the other Japanese brands, BMW and Volvo are last years' winners. I think people in Europe are mostly buying hybrids.

"Volkswagen and Toyota were again the best-selling car brands but BMW moved into third place followed by Skoda. Volvo and Suzuki increased sales sharply while Ford and Tesla struggled."

https://www.best-selling-cars.com/europe/2024-half-year-euro...




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