I don’t understand how you’re being “difficult” by not keeping up to date on the Facebook updates of your friends. I will of course update all my close friends 1:1 on any life changes, and I expect they will do the same to me. For everyone else, there’s nothing “difficult” about asking for a life update the next time you see them. If anything, it shows interest and is a kind thing to do.
I might guess my comment here in a "meta sense" is looked down upon here (for good reason) but that comment you responded to rings a certain way and along with other dialog here and the issue at hand (world scale industry of eyeballs and diversion) i have to politely guess the thought of astroturfing that came to me might be fair.