Not sure what you mean by money not swinging around?
The largest tech companies in the world (which directly or indirectly control all modern media, and are > $4trln in market cap), just publicly ‘bent the knee’ to someone they quite publicly fought for almost a decade now - and which of all market segments, they were the most consistently against.
In many cases for personal identity reasons (Tim Cook being gay, for instance), but also because these companies are based in areas which are typically Liberal - west coast urban areas.
Most other market segment companies were never strongly Liberal in the same way.
And if you think Tech DEI programs may have been performative, I can assure you that initiatives in Construction, Heavy Industry, Finance, Transportation, etc. had far less actual backing. They just rarely got the press, because Tech == $$$ and visibility, and also Tech == historically incredibly naive when it comes to politics and power.
In my experience, at least FAANG Tech DEI programs actually weren’t performative - they really did work very, very hard to meet their goals, which actively made huge problems later in the cycle because there just weren’t enough candidates.
> publicly ‘bent the knee’ to someone they quite publicly fought for almost a decade now
Major US tech companies all edged their bets and tend to push some amount of money in both camps at all times. I don't remember top companies fighting Trump when he was president, the only ones showing the middle finger where the small enough to do that.
Newspaper generally have a different slant, but that's not where the money is for a long time now.
> In many cases for personal identity reasons (Tim Cook being gay, for instance)
He was the very interface to Trump to let Apple keep sane relations with China. He's the very representation of the guy who left his personal ideals at home to prioritize the company's future. And that's of course his role as a CEO.
There was Twitter and Facebook deplatforming him. Facebook ‘fact checking’ all his favorite ‘facts’. Google adding fact check popups around the prior election. Etc. etc.
This is a very blurry line, so I'll try to not make it sound crazy, but I I'm not sure I can express in clear way, so sorry for the length.
I'm in agreement on all of your points regarding Facebook and other platforms fighting hard to maintain their policies, and feeling stuck between a rock and a hard place with all the bullshit flying around while half of the population was looking very severly at their fact checking and moderation stance.
At the same time, these platforms were also essential in Trump's ascension [0] and the amount of discourse happening because of the controversies was also fundamentally beneficial to them. They ended up suspending Trump's account, but countless of other accounts were left to fill that gap in a more policy friendly way. Trump supporters were never faced with a situation where they've nowhere to go (one of the reason IMHO why Truth social and others never really took off).
In 2018 we saw the Cambride Analitica scandal, and while the FTC fined Facebook and there was all the "we're reviewing all our policies" theater, at its core facebook didn't have to do anything radical and we didn't see Trump's government actually doing anything to Facebook, when it could effectively have done whatever it wanted. And it sure didn't hurt that CA was laundering facebook data to political parties, so while a strong stance needed to be shown, I don't think any of the leaders on either side saw facebook as a problematic entity.
Twitter was I think another story, but at this point it's also dead.
Perhaps what I'm saying is there was a public stance of fighting back, but on the business side media platforms still embraced the incoming money and attention, while also being in enough good terms with the government to not get shut down the way TikTok for instance has been hit during last administration.
The largest tech companies in the world (which directly or indirectly control all modern media, and are > $4trln in market cap), just publicly ‘bent the knee’ to someone they quite publicly fought for almost a decade now - and which of all market segments, they were the most consistently against.
In many cases for personal identity reasons (Tim Cook being gay, for instance), but also because these companies are based in areas which are typically Liberal - west coast urban areas.
Most other market segment companies were never strongly Liberal in the same way.
And if you think Tech DEI programs may have been performative, I can assure you that initiatives in Construction, Heavy Industry, Finance, Transportation, etc. had far less actual backing. They just rarely got the press, because Tech == $$$ and visibility, and also Tech == historically incredibly naive when it comes to politics and power.
In my experience, at least FAANG Tech DEI programs actually weren’t performative - they really did work very, very hard to meet their goals, which actively made huge problems later in the cycle because there just weren’t enough candidates.