Yeah, I was thinking that the while modern social media has made the "cost of entry lower," and everyone can theoretically reach more people than ever, it's hard to even describe most of it as "fame" anymore. I mean, does content even "go viral" anymore, with users subdivided into the tiniest niche communities or audiences? Even if things get wider traction for a while, there's so much competition with so much other content that everything seems to get quickly drowned out and then can't even be found again later through search.
