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> they were largely just PR initiatives right from the start

Yes, when they were widely introduced in my large company circa 2016-17 it was explained to senior managers as part of HR's efforts to "align with industry best practices". During the meeting introducing it to VPs and dept heads, there were skeptical questions as a lot of groups were under shipping pressure and short-handed. There was also already a lot of "HR overhead" like various mandatory compliance training sessions that all employees had to attend every year (unrelated to their actual work). The company was also clearly already highly diverse at all levels from the CEO on down and had been for a long time.

The DEI training did end up becoming a yet another mandatory HR time sink and no one I know thought it was necessary or useful. The second year the program expanded to take even more time but the worst thing was they brought in outside trainers who started doing the "You're a racist and don't even know it" schtick along with weird tests and exercises. This became contentious and caused a lot of issues, especially because the context leaves people feeling like they can't openly disagree. There was a lot of negative push back but people felt like they couldn't use normal company channels so it was all in private conversations and small groups. Kind of the opposite of the intent of openness and communication.

For me, that was when DEI went from "probably unnecessary (at our company) but just another 'HR Time Tax" to "This is disruptive and causing problems." I'm not surprised that some companies are realizing that the way many of these DEI initiatives were implemented wasn't effective in helping diversity and that they were also causing problems. It was the wrong way to pursue the right goal. At our company, we got rid of the old DEI program in early 2020, so this broad correction pre-dates the US election 8 weeks ago.




My general experience was that this was much more a thing on the ground in ~2015-2020 and the internet / political rage machine is (as usual) a few years behind.




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