like Jade Helm and a lot of other agit-prop it was beamed at certain markets.

no one out of red states in the mid-west or south heard jack about "jade helm" but it stirred the pot for a while.

that's the whole point of ad-driven social media: you can target exact demographics at exact times. and it works, even here on HN.

https://en.wikipedia.org/wiki/Jade_Helm_15_conspiracy_theori...