I see it more as an appeal from the ACM to authors to keep the ACM in the loop. Personally, I see it as a hassle, so no thanks.

If the ACM removed the paywall, I would link directly to the proper page for each of my papers - there's excellent meta information on those pages, like who we cite and who cites us. As well as author links which link to other papers written by those authors.

I really want to somehow lobby the ACM and IEEE to remove their paywalls (I am a member of both), but I have neither the time nor the knowledge of how to be most effective.