I'd feel a lot better with customer-centric privacy protections around the collector and storer, a la HIPAA.
Instead of regulating only some of the uses.
HHS already had to administratively extend to cover gaps (we'll see how that goes, post-Chevron) and Congress attempted to repeal it for workplace purposes in 2017.
And there's still the gray market question about 23andme -> Equifax-alike packaging it into a blended proprietary risk score -> insurance companies using that (of course 'without knowing that genetic information was included').
https://www.hhs.gov/hipaa/for-professionals/special-topics/g...