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> Paying more does not mean higher quality.

Exactly! It is actually hard to estimate the quality of a product. And when you can't, most of the time you go for the cheaper one (unless money doesn't matter much for you).




Or you use brand as a proxy for quality and buy the Apple one without actually knowing why or how it’s “better”


In which case you obviously care about quality. That's all I'm saying: people do care about quality.




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