Counter example, if they raised their price by more than $1-2, I'd cancel it. The music discovery hasn't been great and it mostly suggests playlists of the songs I already listen to. Inertia is the only reason I haven't cancelled and bought all the songs directly
See I think how you feel about Spotify is exactly how I feel about Netflix. I don’t use the discovery of Spotify much, if at all. The value is the catalog.