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I think of it as, “if everyone did this would it still work”.

If you are blasting out emails knowing most will be ignored, in the hopes that one lands in the right inbox, that’s bad.

If everyone did the same, no one would ever find the useful opportunities among the sea of irrelevant trash.

If you are sending cold emails to people you know will be interested, that’s fine.

There is no upper bound on how many actually useful opportunities people are willing to receive.




> If you are sending cold emails to people you know will be interested, that’s fine.

This is my rule. If I gave you my info at some time, and you have a new product you think could be relevant for me, fine. If you got a contact list from some convention, and are shotgunning it with "We sell X. If you're not in charge of Y, please direct me to the appropriate person", I'll report it as spam faster than The Flash.




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