I had a house full of a variety of switches I just moved out of - some Lutron, inovelli, and Leviton.

For zwave, the best actual physical control was with Leviton - they have a rocker switch for dimming and are therefore easier to use than most. They don’t support multi-press scenes or anything like that but I found that to be a bit of a gimmick anyway, and dedicated buttons are a better option.

Inovelli had the most features, but aren’t precisely colour matched to other brands - they are kind of whiter than the standard white colour so stand out if you put them in a bank with others or against certain face plates.

In my new house I have a few zooz switches for special cases alongside Lutron for everything else and Zooz work fine.

Inovelli and Zooz dimming controls are both done by holding down the on/off paddles which isn’t intuitive for visitors, and it’s hard to fine adjust without resorting to app control.

Of everything my favourite is Lutron Diva for hands down the best looking and easiest to use actual physical control but these use a proprietary (albeit easy to integrate) hub.

Inovelli is now color matched to Lutron Claro plates.

Good to know, though they don't have replacements for the remaining switch I have.

The Inovelli Red series Z-Wave dimmers are probably the best dimmers around with the most customization, software features, and spec compliance.

Zooz is probably a close second, and probably the go-to for switches, relays, smart plugs, sensors, etc. today.