This is true but there are varying degrees of “buying and relabeling” stuff. At its worst yes they could be going to a wholesaler or supermarket or restaurant supply store and just reselling those goods.
What I suspect is more common and isn’t as bad is that someone operates as a consumer brand/storefront for several small scale local farms. Given the variety of produce sold at so many of the farmers’ markets stalls in CA, and that most of it does indeed seem artisanal (ie not the kind you’d see in a grocery store), locally growable, and in-season I’m pretty sure this is commonplace.
There’s just no way a “down to earth local grower” could farm 15+ different kinds of crops at the scale required to operate one or more farmer’s market stalls multiple days a week, and operate the stalls. You’d need a big operation for that to not be a logistical nightmare. That said, if a vendor is just selling one or two things that keep well (like honey) it seems totally feasible that they’re truly a “down to earth local grower” although that also means they’re “possibly a complete amateur/fraud”
What I suspect is more common and isn’t as bad is that someone operates as a consumer brand/storefront for several small scale local farms. Given the variety of produce sold at so many of the farmers’ markets stalls in CA, and that most of it does indeed seem artisanal (ie not the kind you’d see in a grocery store), locally growable, and in-season I’m pretty sure this is commonplace.
There’s just no way a “down to earth local grower” could farm 15+ different kinds of crops at the scale required to operate one or more farmer’s market stalls multiple days a week, and operate the stalls. You’d need a big operation for that to not be a logistical nightmare. That said, if a vendor is just selling one or two things that keep well (like honey) it seems totally feasible that they’re truly a “down to earth local grower” although that also means they’re “possibly a complete amateur/fraud”