Mostly because Google bought, developed, acquired or effectively control all the major distribution points with default placement deals: eg Apple, Samsung, Chrome, Android, Firefox. In time remedies are coming though, in the antitrust case lost versus DoJ.
Another major factor is that building a search index and algorithms that searches across billions of pages with good enough latency is very hard. Easy enough for 10s of millions scale search but a different challenge for billions.
Some claim(ed) click-query data is needed at scale, and are hoping for that remedy. Our take is what is the point of replicating Google. Anyway, will this data be free or low cost? You know the answer.
Cloud infrastructure is very expensive. We save massively on costs by building our own servers, but that means capital outlay.
Maybe, maybe not. Remember that Google is "woke" - an enemy of the faction that now finds itself in power. They might continue the lawsuit to set an example.
Another major factor is that building a search index and algorithms that searches across billions of pages with good enough latency is very hard. Easy enough for 10s of millions scale search but a different challenge for billions.
Some claim(ed) click-query data is needed at scale, and are hoping for that remedy. Our take is what is the point of replicating Google. Anyway, will this data be free or low cost? You know the answer.
Cloud infrastructure is very expensive. We save massively on costs by building our own servers, but that means capital outlay.