That's a typical margin for a reseller (and it's gross margin, not gross profit). Back in the 80s, I was horrified that the mail order houses demanded a wholesale price that was half of retail. But I learned that's how things work.
Businesses have a lot of expenses. People who start one often think if they buy X for $10, and sell it for $20, they're counting the money they'll make. The reality is you gotta pay for everything else before you can count the profit.
That's a typical margin for a reseller (and it's gross margin, not gross profit). Back in the 80s, I was horrified that the mail order houses demanded a wholesale price that was half of retail. But I learned that's how things work.
Businesses have a lot of expenses. People who start one often think if they buy X for $10, and sell it for $20, they're counting the money they'll make. The reality is you gotta pay for everything else before you can count the profit.