Same happened with the Drug War. The generation that spend their entire teenage years in the 60s in a haze of MJ smoke became the fiercest prohibition advocates during the 80s and 90s.
Actually this could be a really good analogy on many levels.
For example: Comparing the THC levels of the 60s to the THC levels today, and the potency social media of the 90s to the social media today seems appropriate. I mean one can only do so much social media over a slow modem on a home that has a single shared phone line.