I strongly feel Harris lost because she did not connect with white voting women in the swing states. The exit poll numbers show this. She had about the same percentage voting women as Biden, but lost votes with white men. So to make up for that gap, it had to be white women. She did great with non-white overall.

I think it's easy to say "Harri needed more votes" but to go about this strategically, there needs to be on-target messaging.