the vast majority of the time the exciting updates end up being:
1. The product you know and love will continue with no difference! We just have free funding! Isn't that great!
2. We have stopped sales of the product, but don't worry, if you already own it you can continue to use it.
3. On X date it will stop working. Please migrate over to [other thing] which only has a smallsubset of the features you came to us for. Thank you for coming on this wonderful adventure with us, we are so grateful that you trusted us, though obviously this was misplaced. Byeeeeee.
which, in fairness, is quite "exciting" if you rely on the software / service. Just not pleasantly exciting.
I don't think that's universally true though. An example would be Logic, which Apple kept improving after buying it and it's still a great piece of software.
> Stay tuned for exciting updates to come.
the vast majority of the time the exciting updates end up being:
1. The product you know and love will continue with no difference! We just have free funding! Isn't that great!
2. We have stopped sales of the product, but don't worry, if you already own it you can continue to use it.
3. On X date it will stop working. Please migrate over to [other thing] which only has a smallsubset of the features you came to us for. Thank you for coming on this wonderful adventure with us, we are so grateful that you trusted us, though obviously this was misplaced. Byeeeeee.
which, in fairness, is quite "exciting" if you rely on the software / service. Just not pleasantly exciting.