I tend to be more pessimistic about the incentives getting fixed than others are. I also think the situation is more complex than some of the people replying to you.
(1) Search is already heavily AI driven, and Google is clearly going in that direction. Gemini is currently separate, but they'll blend it in with search over time, and no doubt search already uses LLM for some tasks under the hood. So ChatGPT search is an evolution on the current model rather than a big step in a new direction. The main benefit is you can ask the search questions to refine or followup.
(2) Aside from the economic incentives faced by search engines, there is the fact that algorithms are tuned toward a central tendency. The central tendency of question askers will always be much less informed than the most informed extreme. Google was much better when the average user was technical. The need to capture mobile searches is one force that made it return on average worse results. Similarly if Kagi has a quality advantage now, we need to be realistic about how much of that quality is driven by its users being more technical.
(3) I think micropayment schemes have generally asked several orders of magnitude more for a page view than users are willing to pay. As long as content creators value their content much more highly than consumers do, they'll stick with advertising which lets them overcharge and gives consumers less of an option to say no to the content.
(1) Search is already heavily AI driven, and Google is clearly going in that direction. Gemini is currently separate, but they'll blend it in with search over time, and no doubt search already uses LLM for some tasks under the hood. So ChatGPT search is an evolution on the current model rather than a big step in a new direction. The main benefit is you can ask the search questions to refine or followup.
(2) Aside from the economic incentives faced by search engines, there is the fact that algorithms are tuned toward a central tendency. The central tendency of question askers will always be much less informed than the most informed extreme. Google was much better when the average user was technical. The need to capture mobile searches is one force that made it return on average worse results. Similarly if Kagi has a quality advantage now, we need to be realistic about how much of that quality is driven by its users being more technical.
(3) I think micropayment schemes have generally asked several orders of magnitude more for a page view than users are willing to pay. As long as content creators value their content much more highly than consumers do, they'll stick with advertising which lets them overcharge and gives consumers less of an option to say no to the content.