This sort of regulation seems oddly granular and not super useful, but not terrible. Companies don't have to offer customer review features. I wonder what would happen if companies decided to remove reviews, rebrand, or switch to another paradigm?
I think the possible changes you mentioned are a desired outcome. The FTC’s consumer protection role tends to be about keeping free markets functional, and under Biden that’s had a lot of focus on removing market distortions. Reviews are tricky that way because people want to trust other buyers but scammers have exploited that trust, and a company removing the reviews section of their site because they don’t want them to be accurate seems like a net win similar to forcing companies to remove false claims. The FTC doesn’t require your product to be good, just honestly sold.
