Sure but this has the strong odor of LLM. Like, very strong.

LLM or not LLM, bullshit smells like bullshit

Somehow LLM bullshit is a step above normal bullshit because they've added an extra layer of bullshit to the bullshit.

Yeah the ultimate impact of LLMs might be the end of SEO and copywriting. Rhetoric is cool again, as in skill to convey as much meaning as possible using as little words as possible. "Content" was always a bit of a silly term: the inherent value of it is always negative (proportionate to size), offset by the new knowledge conveyed in a piece. The attention economy is collapsing right in front of our eyes.