I ditched Kroger in (IIR) the late-ish 90's. The were just rolling out their first loyalty/discount card program, which would record all your purchases.
In-store, the people trying to sign me up for the card swore up and down that all my purchase data would be used for absolutely no purpose whatsoever.
Talking to business publications, Kroger's Investor Relations people were bragging about all the uses that they would be making of their customers' purchase data.
In-store, the people trying to sign me up for the card swore up and down that all my purchase data would be used for absolutely no purpose whatsoever.
Talking to business publications, Kroger's Investor Relations people were bragging about all the uses that they would be making of their customers' purchase data.