Fixing the editor experience of static sites seem to be most important to me, maybe followed by having comparably good themes. Whenever I setup a new site or fix a broken site for friends, I always try to convince them to go to a static site. Nobody really knows what that is and how it’s different, ie. nobody cares - until they realize that they now need to write in markdown. Managing images is most painful. I also learned to not bother anyone with git and just let them copy to production.