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> Static site generators are used by technologists who want to tinker and check all the boxes in whatever Chrome's latest devtool benchmark tool is called

No? Downloading Hugo, getting a random theme and writing a few articles is pretty simple and requires no more tinkering than doing the same with a Wordpress (okay, one's actions are big buttons in a UI, the other is copy pasting commands, but in terms of effort, there's barely any difference).

I use Hugo because it's light and allows me to have a blog running for free and scale to infinity (I have at least two articles that sat high up on the front page of HN, and there was neither a hug of death nor a bill associated), with zero maintenance, while also having flexibility if I need it. I haven't even checked my score on Google's whatever and I don't care about it.

As for WordPress, none of what you described can be had for free, and it requires ongoing maintenance (updates to keep up with the crappy ecosystem).




> No? Downloading Hugo, getting a random theme and writing a few articles is pretty simple and requires no more tinkering than doing the same with a Wordpress

This is not even remotely true. There are more hosts than I can count offering one click wordpress installs that dump you straight into a point where you can begin publishing.

> (okay, one's actions are big buttons in a UI, the other is copy pasting commands, but in terms of effort, there's barely any difference).

For the average non-engineering background user, this is a huge difference.

I've spent most of my IT career in hosting. You are vasltly overestimating the capabilities or care factor of a significant chunk of the user market.


> okay, one's actions are big buttons in a UI, the other is copy pasting commands,

The difference is that the console is scary to the average user, big buttons are not.


I think you should reexamine the Hugo getting started workflow. I think it is pretty scary for a non tech literate person. Even as a programmer, I thought the initial bootstrap to getting a theme in place is clunky. Should come with an out of the box template that lets someone immediately bang out content.

I could guide Mom how to connect to a Wordpress host. I could not say the same for Hugo.




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