Who said anything about consumers? I think viewing "the best YOUTUBE videos possible" in line with "the best CIGARETTES possible" is probably the right framing here.
His competition and giveaway videos are just the modern version of reality TV and game shows, where the draw is the horse race and human drama. You might call that "toxic, useless brainrot," but personally, I feel like such fare is about on the same level as any number of classic novels (including pretty much anything authored by a Bronte sister). Your enjoyment likely hinges on your level of empathy for the people involved, as they're thrown into complex social situations with their livelihood at stake, or whatever.
I assumed that's what all his videos were for years and hadn't ever watched any (given I am not a child, among other reasons), but I gave one a chance out of curiosity and found myself surprisingly enjoying some of the competition videos. The competitions are often well-designed and adeptly narratively structured.
Notably, many of them are similar formats that you'd find in regular TV, except the MrBeast version puts 10 minutes of content into a 12 minute video, while the TV show would put 5 minutes of content into a 45 minute episode.
What's wrong with making things for others' entertainment? The moralization of this is bizarre. Don't like it, don't consume it. This man has figured out how to create a ridiculous amount of value, whichever way you slice it.
What's wrong with asking a homeless person to do an embarrassing dance for a $20 bill? That used to be popular content on YouTube. Don't like that, don't watch it.
If your most potent defense of Mr. Beast is that he's made a lot of money, then he stands due the same scrutiny Rockefeller and Carnegie got. I've watched his videos, it's not an incorrect conclusion to say that his popularity hinges on the "savior complex" present in most of his videos. His content revolves around exploiting charity as a social phenomenon. He's a wannabe altruist that pockets more money than he donates. His business relies on the emotional manipulation of a destitute audience.
1. I don't think that's an accurate characterization of Mr. Beasts' content
2. > He's a wannabe altruist that pockets more money than he donates.
That's such a weak case. So he doesn't donate everything therefore he's evil or something?
3. > His content revolves around exploiting charity as a social phenomenon.
What are you even saying? I'm much more utilitarian about it. Is he doing more good than harm? The answer is a clear and resounding yes. Especially as the 'harm' is labeled: Entertaining kids, helping others and filming it, and making money?
I guess this politically correct posturing bothers me because most of the people issuing this criticism have not had as much impact in people's lives as he has. Classic case of armchair thinkers, criticizing people doing stuff, and doing so excellently.
At any rate the outrage seems like it would be better directed at Pfizer or other corporatocratic corruption machines, you know, people doing actual harm. Not a kid that figured out how to make money in a new media landscape and is using a huge portion of that to uplift his community.
> I guess this politically correct posturing bothers me because most of the people issuing this criticism have not had as much impact in people's lives as he has.
Cram it. You can say the same thing about Pfizer, anyone criticizing a dictator, or terrible philosophers trying to publish self help books for profit. By that logic, you're not qualified to defend Mr. Beast either because you don't actually understand the causal relationship between success and charity. It's nonsense criticism, a thought-terminating argument intended to obviate good-faith discussion.
Mr. Beast's problem is obvious, if you're willing to look past his marketing. Because at the end of the day, he's a business. He uses the same playbook as the most abusive monopolies like Apple and Google, laundering his reputation as a healthy net positive on society. Scratching beneath the surface, people know that he lied about how much money he makes, he lied about the cars he drives and the house he lives in, and probably lies to his employees to prevent them from presenting serious competition. Assuming Mr. Beast is, well, smart, assigning him as a happy-go-lucky charity cause is exactly the sort of outcome he wants. If he was serious about charity or altruism, he'd have some grander plan than sponsoring game shows and leeching off his popularity for profit.
By sincerely believing the image he presents, you yourself have been manipulated into thinking he's inert. Give him... I dunno, 3 more months? I've forgotten the average half-life of lifestyle influencers being ousted as racketeers or groomers on YouTube.
Not disclosing that the beneficiaries are friends and family under the guise of charity to get more views seems pretty scummy to me. In general I'm sick of the fake charity we see with influencers, including the classic "show up to a volunteer event, take pictures, and promptly leave" bit that influencers occasionally get caught doing.
These videos are certainly the best in terms of what money they can make... but are they any good for their consumers?