Apple has had a solid online experience the last 5 or so years. No need for lineups.

If you can get it earlier then when it will be shipped, I can see why people, anxious to get their latest phone, would line up. Regardless, the only thing I’m lining up for is ramen.

Well I still remember people lining up outside of computer stores to buy Windows 95. Some people line up about pretty random things.

As a trend in general it feels pretty dead, at least in tech and gaming.

> I remember people lining up outside apple stores on the pre-order day. What has happened now?

We order online from the comfort of our homes and still get the phone on launch day?

Upgrades in mature markets are less exciting than in new markets. See: how exciting the 2024 Corolla is compared to the 2023.

I get excited when Toyota does a major model does a refresh. The Corolla is likely the #1 selling car model globally, so it has a major impact whenever they change something.

Sure, but nobody who bought a 2023 Corolla is anxiously waiting the 2024 model announcement. Every ~10 years there's a major refresh, and every ~5 years a minor refresh, and that's plenty. That's why I made the comparison.

i mean have you tried shipping familiar daily use hardware for 20 years? why the cynicism. this thing needs to be dependable, reliable. not introduce new fashion trend every year.

Online ordering and Apple scaling production to meet demand.