The most common example in the talks I've been to have been for verifying anonymous voting amongst a group that you want to verify is valid to vote in the process. ZKPs allow for doing this without needing a central authority to attest to the person's credentials.
But it is early days and I think there's going to be many more use cases in the future around data privacy. Take an example of credit bureaus. What if instead of a lender sending over all the personally identifiable information needed to do a lookup it could instead send a ZKP to prove it knows enough information about an individual to be authorized to retrieve their record, meaning instead of sending SSN, DOB, Address, Phone, Name, they could instead just send enough specific values in the hash of a combo of some of those fields to prove that the full hash is known but without exposing the full hash itself (along with the existing shared secret to have authorization do lookup a value in the credit bureau in the first place).
But it is early days and I think there's going to be many more use cases in the future around data privacy. Take an example of credit bureaus. What if instead of a lender sending over all the personally identifiable information needed to do a lookup it could instead send a ZKP to prove it knows enough information about an individual to be authorized to retrieve their record, meaning instead of sending SSN, DOB, Address, Phone, Name, they could instead just send enough specific values in the hash of a combo of some of those fields to prove that the full hash is known but without exposing the full hash itself (along with the existing shared secret to have authorization do lookup a value in the credit bureau in the first place).