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> X isn’t profitable so does retaining a bunch of users from a country with relatively low disposable income really matter?

Oh, I totally agree with you. But they're not worth negative money. This was a cheap stunt for both sides to pull off. But it's still a stunt. X's TAM has been cut. Brazil's reputation harmed. But both men have personal interests that make those costs worth it, and there isn't anyone in their respective domains who can check them.




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