Views, clicks to ads, subscriptions, a false feeling of being hip and "on the inside".

is that propoganda? whats the political view its pushing?

Beastie boys greatest hits album coming out? Interviews and “cute” stories that aren’t really news suddenly hitting the media is usually some kind of PR or marketing effort.

Sure, but marketing and PR arent propoganda unless they are pushing a political cause or point of view right?

Yes, good point, propaganda does connote promoting an ideology.

sorry, I used propaganda in the original latin sense of "something intended to be propagated", which includes all the others too :)