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Embedding data as JSON as program text inside a <script> tag inside a tagged data format just seems like such a terrible hack. Among other things, it stutters: it repeats information already in the document. The microdata approach seems much less insane. I don’t know if it is recognised nearly as often.

TFA mentions it at the end: ‘There is also “microdata.” It’s very simple but I think quite hard to parse out.’ I disagree: it’s no harder to parse than HTML, and one already must parse HTML in order to correctly extract JSON-LD from a script tag (yes, one can incorrectly parse HTML, and it will work most of the time).



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