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>Would that not be an ideal way to get the solution into your hands if you have that problem?

I think that's where the algorithm matters more than the ad. e.g. if it was some random traveling saelesman going door to door and they researched this neighborhood having 30 year old dads, it wouldn't feel that bad to happen upon a convinient solution.

When you know some company sold your data (with dubious consent) to a bidder who can then pay another company who has your data to say "yeah, give this ad to 30 year old dads", then start starts to feel overly invasive. Not because the product is bad per se, but because two different conglomerations exploited your data.

and for the absurd, "optimal" solution: if this company had government surveillance about your private life up to your recent daily activity, and used that to directly text your spouse or older kid about how your spouse/dad needs this to get over his drinking problem, that'd go way over the line.




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