The LPs are pretty laughable. From the outside it's completely obvious that at least some are not followed in any way that a reasonable person would interpret them. You mentioned a few, such as their supposed "customer obsession." How does building a global panopticon align with that? Well, obviously: It doesn't mean care about the customer as a person, it means be obsessed with driving as many purchases as possible, because a purchase is what defines a customer. Irrefutable and noble customer obsession.