These applications (the Google ones) are registered under "Charleston Road Registry Inc." Anybody knows why ? The mail address is in @google.com, so I suppose Google has some relation to it, but still..
Just corporate separation of things. They may have thought it would be slightly obscure (if you haven't been around Google much), but the email addresses got printed anyway.
Nobody knows what legal mess these TLDs will cause.
Kinda like how AWS isn't run by Amazon but by "Amazon Web Services LLC."
I guess they made up a new legal entity for that purpose. There are probably legal reasons behind that but quickly, it's a registry which suggest they intend to propose domains under their gTLDs and it's on Charleston Road, just like the Googleplex.