One other reason is that the quality of Amazon listings has really nosedived over the last decade. There are too many spammy merchants in the marketplace now. You cannot just trust the name or description - you need to look at the reviews (or other websites) these days before you feel confident about your purchase.
Itβs a classic case of mismatched incentives - the Retail org is just focused on increasing sellers and listings because they have reviews to bail them out, but Devices really need quality results which Retail is not motivated to provide. Their recent focus on mimicking Temu and Shein is only going to make things worse.
>> One other reason is that the quality of Amazon listings has really nosedived over the last decade.
I stopped using Amazon years ago when I had four purchases of completely different and random items all turned up to be counterfeit. One was a Microsoft ergonomic keyboard, the other was a pair of Lucky brand jeans, the other was a pair of Ski goggles and the last thing was a Topo Designs backpack.
I've also noticed that when I came back looking for something simple like a charging block for a new phone, I had pages and pages of Chinese merchants who all had similar looking products but just different brand names stamped on them.
But I agree with everything you're saying, its not just logging on, finding what you need and ordering something. It takes ungodly amounts of due diligence to make sure what you're buying is a) a legit product and b) its not some suspect seller that's paying people to write fake reviews.
There's a video on YouTube of some guy gathering pee bottles discarded by Amazon drivers/contractors, created a fake drink, and got it listed on Amazon to the top spot.
Itβs a classic case of mismatched incentives - the Retail org is just focused on increasing sellers and listings because they have reviews to bail them out, but Devices really need quality results which Retail is not motivated to provide. Their recent focus on mimicking Temu and Shein is only going to make things worse.