The target audience of interoperability technology is whoever is building, though. Ideally, interoperability technology can help software that supports only NVIDIA GPUs today go on to quickly add baseline support for Intel and AMD GPUs tomorrow.
(and for one data point, I believe Blender is actively using HIP for AMD GPU support in Cycles.)
(and for one data point, I believe Blender is actively using HIP for AMD GPU support in Cycles.)