I'm not sure you're wrong about "apple watch as fashion" (my gut is to disagree), but it's worth noting that apple greatly increased the size of the watch market.
That is to say: while they converted some existing watch wearers, they greatly expanded the market.
What I'm not certain of is "why". Fitness is an easy answer (that's something an apple watch does and my Seiko doesn't), but fashion is also a reasonable answer (apple is a premium brand)
I think the true answer might be "defaults are powerful"
Airpods are generally not the best sound quality you can buy, but they're well-integrated with the apple ecosystem. You can assume they'll just work. I would be surprised if they are a fashion piece, but I suspect their dominance looks similar to apple watch dominance
I am almost certainly presenting a stronger argument than I intend here. My assertion is that it is somewhat fashionable to wear a watch, and there is surprisingly little utility in it. Adding any utility is enough to get many to make the jump. (Note that this is very different than me only claiming the Apple Watch is a fashion item. Largely, my claim is ALL watches are fashion oriented.)
Do I think this is the only reason at all? Probably not. I will agree that there are certainly many people that do get it for the utility alone. Happy to see numbers going over any of this, of course. Mostly all I have to go on are anecdotes regarding Apple watches.
That is to say: while they converted some existing watch wearers, they greatly expanded the market.
What I'm not certain of is "why". Fitness is an easy answer (that's something an apple watch does and my Seiko doesn't), but fashion is also a reasonable answer (apple is a premium brand)
I think the true answer might be "defaults are powerful"
Airpods are generally not the best sound quality you can buy, but they're well-integrated with the apple ecosystem. You can assume they'll just work. I would be surprised if they are a fashion piece, but I suspect their dominance looks similar to apple watch dominance