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I think the price is a massive problem.

I have the Xreal Airs. They run $300 for a 1080p screen. Apples screen is much better, but not 10x better.

Apple really needed to come in the $1k price range for this to be viable.




One could say the same thing about TVs where in 2023 the average price was $400. While the screen on a $4,000 TV is not "10x better" any more than the screen on the Vision Pro is "10x better" manufacturers don't have any trouble at pushing 100k units of TVs in the latter price range because whether the screen is 10x better isn't the whole story on premium purchases.

Again I'm not saying the high price was the optimal value, I'm saying the high price is far from the whole story on why the device didn't sell well and that a downmarket version still would not have sold well, even compared to existing peers in the lower cost space.




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