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I remember having conversations here on HN about how the launch of this device would change everything in the field, because only Apple knows the magic sauce, and they always win, or something along those lines.

Well, I think they confused Apple with Steve Jobs, yes Jobs had almost a Midas touch regarding product design, especially when given the time to reflect on competition mistakes, and people forget that he also "missed the mark" a few times.

Tim Cook is a different character, his special ability is his uncanny focus on squeezing the supply chain and keeping the money printer churning.

This is not the Jesus goggle the fanboys were looking for, even if the tech seems impressive, I think they should not have launched it.




> Tim Cook is a different character, his special ability is his uncanny focus on squeezing the supply chain and keeping the money printer churning.

Apple Watch, AirPods, Apple Silicon… plenty of great products and services have come out under Cook’s time as CEO.

In my lifetime it has been exceedingly rare for Apple to launch a failing product. The company tends to be pretty conservative in what new features and products it launches to protect the brand equity. It’s not impossible, but I would be hesitant to consider Apple Vision Pro and their AR/VR efforts to be a failure unless you are negative on the entire AR/VR industry and future applications.


A couple of iPhone accessories and an extension of the iPhone processor to Macs isn't really making the case for Cook as a "product guy" much less a product genius. His two big swings at the fence, the car and this AVP monstrosity, are both duds. Elsewhere he's just riding Jobs' coat tails.


“Tim Cook isn’t Steve Jobs” isn’t the greatest argument, and it wouldn’t be one I would make because clearly Tim Cook isn’t a product guy of the same caliber as Steve Jobs, but under Cook Apple has performed extraordinarily well, and they’ve introduced some great products along the way and continued to improve those as well. I don’t think that makes him only a “supply chain” and “money printer” guy. This is just a trope that’s been repeated since he took over.

I’d also challenge you in your comparison about the Apple Car and Apple Vision Pro, because one of those were actual products that shipped to market, and even so the Apple Vision Pro hasn’t been out very long so it’s not really fair to say it has failed or that it was a dud. It could be, but I think if so it’s less so to do with the price and more so to do with the AR/VR industry itself being a dud.




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