<humerous-speculating> What if Zuck made the Meta Quest Pro as a psy-op to get Apple to make a pro headset and waste resources, simply to get back at them for clamping down on user tracking? </humerous-speculating>
Hah, if that's true, they both got burned to the tune of $5B each, I'm sure. So not much payback achieved.
And inside the company, everyone can see that it's an embarrassing loss of interest from MZ after 2 years of urgent enthusiasm that didn't pan out. On to LLMs now!
Meta is also a company with little to no business in entertainment or content creation. Nintendo, Sony, Microsoft, Epic, Valve, etc. have a better chance of making a metaverse happen than whatever Meta is trying to buy their way into.
Meta's entire business doesn't exist without it's user's giving them content. They are so far away from a creative company.
There could be an insurance angle. IF VR took off, Apple wanted something to point to. Welcome to the age of trillion dollar companies peacocking each other.
