I can't see this working long term though. Being endlessly positive and ignoring your actual competence sounds like a recipe to eventually bite off more than you can chew.

Oftentimes this is fervor is channeled into personal brand building, which rarely has any sort of feedback mechanism that is tied to actual competence.

It's a calculated move on their part.

Brand building actually sounds good and productive to me, as long as it doesn’t approach fraud.

If your audience likes your brand and doesn’t distinguish between your services and services done by more competent providers, then you’ve found your niche. So: snake oil is not fine; but Supreme branded brick sounds ok to me, even if I wouldn’t buy it myself.

I guess the author will find followers who enjoy that approach to software and product growth. If spamming wasn’t part of it, I’d be ok.