Cold emailing someone who makes their contact information publicly available and might be interested in a sales pitch is not illegal in Europe. Sending SPAM is. The lines get even more blurry with automated AI tools that offer personalized sales pitches as a service.

I'd be curious how this plays out in court. Probably something like:

- If you use an AI tool to scrape leads and to generate the content but then still send out individual emails from your Mail provider, it's still a cold email.

- If you use an AI tool and also automate the email delivery, it should be considered spam.

Marketing, if sent to individuals, that was not opted into is per definition spam and illegal.