People assuming this is a competitive posture exclusively are missing the point.
The app store isn't just about making more money, it's about enforcing privacy and security guidelines for apps through the review process and through checks for unauthorized api usage.
Apple's product is privacy; they view privacy as a premium feature worth paying for, and 3rd party app stores that are the wild west for privacy are antithetical to this.
These "important products" are already getting out of the Apple Store, but instead of moving to the competing App Store alternative (which currently doesn't exist), they are moving to another ecosystem
Apple did what they thought was best. The EU said no and the next step is the court system. When that result is known Apple can decide what markets to operate in.
When Apple Kerberos all their services they essentially made it possible to granularly manage service availability by user, device, and region.
The EU fining schedule is so out of proportion that it creates a real business risk to Apple that may be greater than the EU market size.
I don’t think the EU efforts are as detailed or grounded in reality as the EU considers them.
As a spectator I can’t wait to follow the ups and downs of this.
which is about brand marketing, which is about making more money. without the differentiation of the app store, they are that much closer to being android.
> Apple's product is privacy
that's a large component of their brand, not their product.
for contrast, signal's product is privacy. (note: i'm no fan of signal)
consider that the facebook app is allowed, on the first party app store. i'm failing to see how the app store gates privacy.
The app store isn't just about making more money, it's about enforcing privacy and security guidelines for apps through the review process and through checks for unauthorized api usage.
Apple's product is privacy; they view privacy as a premium feature worth paying for, and 3rd party app stores that are the wild west for privacy are antithetical to this.