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> business is about growth or margin.

> To grow, we could do 1 of 2 things:

> - Sell more of our existing products, primarily Coumarin

> - Add new products

> If we focused on margin, that’d mean focusing on:

> - Increasing efficiency in manufacturing

> - Reducing expenses

Good insights. I’m curious if there are other models of business that are just as simple and useful… :)



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