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> That seems exceedingly unlikely. When I'm shopping for a new vendor I have no idea who I'll use until I talk to a few to see how the offerings vary and which ones fit my budget.

Imagine you're an experienced user of AWS, you know their prices fit your budget, and you know experienced people are easy to hire.

But before signing that multi-million-dollar purchase order, your boss asks you to get a quote from Oracle Cloud.

Will you get the quote? Yes. Will you select Oracle? Maybe if they're 30-40% cheaper. Will they be? No.




> Imagine you're an experienced user of AWS

Ok you picked the one example where companies probably know where they're going already, mostly based on what the CTO liked in the past.

For the 99% other vendor procurements, one doesn't usually know yet before talking to them to get details and pricing.


Salesforce purchasing is the same. As is marketing automation platforms and BI tools. And confluence/jira. People buy what they already know.




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