>I mean, making people feel good about their products and buy them is the intended outcome of most companies’ moves. The features are how they so that.
No, they really aren't. Only technical people would think such a thing; obviously, you don't work in marketing. What's important is the emotional response people have to an advertisement. Watch TV ads sometime, and see how many tout specific features, vs. how many just have a feel-good message. Sure, they might throw in a few words about some features here and there if you're listening, but the real message is the emotional feeling you'll have by owning that product, which they show you with smiling, happy people using it.
No, they really aren't. Only technical people would think such a thing; obviously, you don't work in marketing. What's important is the emotional response people have to an advertisement. Watch TV ads sometime, and see how many tout specific features, vs. how many just have a feel-good message. Sure, they might throw in a few words about some features here and there if you're listening, but the real message is the emotional feeling you'll have by owning that product, which they show you with smiling, happy people using it.