> Which is something you can translate to a CTO being capable of telling their organisation that Microsoft is calling them with updates on why “e-mail” isn’t working. So I actually think Microsoft is great from that side of things.
This is exactly it. Execs want to sound in charge of situations, even if it's just a person who can be shouted at. Microsoft can employ very expensive, individualised call centre staff in expensive suits to read out to you a service status page.
I agree but I also think it’s bigger than the ego of C-types. The fact that Microsoft calls you with updates also has a near magical impact on organisation culture in general. It’s the, “oh ok” gestalt that every employee feels, the thing that makes them consign to wait instead of being angry, and what not.
Sure there is ego, but a lot of C types are frankly good enough to work beyond that part of the equation.
I wasn't necessarily talking about ego, but more about how other people in the C-suite will react differently knowing that someone's calling with updates regularly.
This is exactly it. Execs want to sound in charge of situations, even if it's just a person who can be shouted at. Microsoft can employ very expensive, individualised call centre staff in expensive suits to read out to you a service status page.