In my experience, filmmaker mode often makes the picture too dark. Maybe that's ok if your room is dark like a theater, but that's not how people often live in their homes.

Motion smoothing is awful, though -- definitely keep that off.

It was mentioned in the article, i.e. to turn up the brightness when watching in a bright room. It’s a customisable preset anyways.

Part of that problem these days is streaming compression, even "4K"/"8K", doing awful things to black levels.

(The other part, of course, is bizarre directorial nonsense like the last season of GoT.)

> the picture too dark

that goes double for dark scenes with OLED tvs during not-nighttime.

same, only option is turn down the lights but then people fall asleep