I'm not at all sure why you would think that is satire. If you're his target audience (people who build web-based software), that 45 minute video is quite valuable. Keep in mind, this is someone who does consulting on just that topic, at a good price, so getting his opinion on this topic for 45 minutes is valuable.

I have no idea who this person is. I just know that his article basically says, sign up for my mailing list and I will give you a free video that will tell you how to earn $10,000 for just two hours of work. Maybe it's completely legitimate, I don't know, but it certainly appears to be one step removed from "housewife earns $500/hour from home!" ads.

If you think "sign up for my mailing list and I will give you a free video that will tell you how to earn $10,000 for just two hours of work" is the one sentence summary, then I'd say you really missed the message. His own email list is certainly more a side note and one example, than anything to do with the point of the article.

To regular HN readers, he's known. As he mentions in the article, he appears here frequently as a commenter. Generally, anything he writes ends up on the homepage of HN. He's one of the more respected members of the HN community.

Funny, this is just about the last place I'd expect to be told to pay attention to the author and not the message.

I'm reading the transcript right now and it's already given me several ideas on how to improve my web application. Just because you're sarcastic doesn't mean the whole world is.

I don't know, but I can't take anything seriously when "you should" is in the title.

You should stop downvoting me.

You should try to be constructive on this forum.

It's one thing for someone to say "you should" for an entirely self-serving purpose (e.g. "you should follow me on Twitter"). It's an entirely different thing for someone to offer suggestions that may be counter-intuitive and deserve further exploration. You should learn to appreciate the difference, and think for yourself before venting.

There is no difference. "Should" is a word used by people insecure in their beliefs who feel the need to convince others that they're correct solely for the purpose of self-affirmation.

I am able to put forth new ideas into the world without convincing others that my ideas (and by extension myself) are acceptable, and others should be too.

Oddly enough, by actually giving an in-depth explanation of my beliefs and putting forth an idea I believe deserves further exploration, I will no doubt be downvoted anyway. So why would I care about being constructive in a place that rewards popular ideas and punishes unpopular (although possibly valid) ideas?

You would have taken the article more seriously if he had simply said "send more email"? By phrasing it as a suggestion and not a command, that indicates a lack of confidence?

Yes, actually. Whenever someone says "You should do X" I immediately have a gut reaction to NOT do X. If it's phrased as "When I'm doing X, my Y increases by 20%" I find that much more palatable.

Telling me I should do something is a lot more annoying to me than presenting the information you're going to tell me anyway, and letting me make my own decision.

You should have added this to the top comment. ;)