It’s honestly not surprising. Sometimes initiatives from well meaning employees can be given the green light because they’re low enough in the company to avoid attention but high enough to get a director’s sponsorship. But as soon as the employee begins to get Legal or someone at a VP involved and they’ll have to eat the loss on sales, it’s killed. 80% of a company’s money goes to driving “sales or savings”, the rest goes to “keeping the lights on.” Being responsive for anything that impacts sales in the negative is a huge deal for everyone in their chain of command.